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Marketing and Selling

Plane markets support the entire spectrum of marketing and selling activities, from initial market scoping and product definition through to execution of compelling marketing and sales campaigns

We are finalising development of an exciting new data product to provide commercial aerospace market knowledge "as it should be".

This product will empower executives or investors and their teams at all levels of industry to rapidly respond to the changing market and above all to make the right decisions based on clear, current and easily communicated market information.

If you'd like to know more, please use the communicate page to let us know and a UK based representative of the company will get back to you with further information.

See the plane company page for current company status.

 

Making the right impact where and when it matters can be a considerable challenge. However it can make the difference between runaway success and abject failure.

Many technically excellent products have failed through poor market timing, over-emphasis on product features, poor economics, or simply through unfortunate timing.

That's where plane markets come in. An audit of your marketing and sales activities will identify the activity needed to create a powerful, targeted impact.

Click on the subject for more information:

Market research

Plane markets design and execute research programmes to encapsulate market needs, verify demand, and provide direction to product development teams.

Product development

Translating market requirements into product design and development. Developing specification for the entire package from product features through pricing and delivery to after sales support.

Marketing plans and campaigns

Working with your in-house team to develop and present marketing plans that can powerfully generate the right effect on the market. Plans that are targeted, carefully constructed and well executed.

Influencing people is what marketing and selling activities are all about. Plane markets specialise in devising imaginative tools to create a memorable impression on your targeted individuals. Sales support and media activities take this further to focus on a few key individuals or communicate to a wider audience.

Working with your chosen agency is no problem at all, or we can source companies that deliver exceptional campaigns.

Sales support

Delivering persuasive presentations is something of an art, demanding that personal skills are strongly supported by well executed presentations. Plane markets will assist your team with sales strategy, message construction and powerful delivery tools.

Working with your sales team and customer support organisations will ensure consistent and influential message delivery. And through marketing and research activities we ensure that listening to the customer is used to greatest effect.

Media relations

Interacting with the press and consistently presenting the company in a realistic yet positive light is not everyone's idea of fun. However there is help available. Plane markets can make the process less threatening.

As positive press is effectively free marketing, we devise and deliver communications plans that provide journalists with information that is both accurate and without compromise.

Building reporters' understanding of your business establishes an environment in which, if less favourable news emerges, you are able to manage the impact and limit potentially damaging effects.

Plane markets support to you may range from writing press releases and preparing press information packs to briefing senior management in advance of media sessions.

Make the right impact...

  • Market research to discover true perceptions.
  • Product and service development tailored to customer requirements.
  • Marketing plans that focus your resource on the most rewarding business.
  • Ingenious marketing campaigns to get your message across.
  • Sales support to maximise sales productivity.
  • Managing media relations to boost positive coverage.

 

Click here to communicate with us now.

 

 

Us Airline 2Q'04 Operating profits ($m)

US Airline 2Q'04 Operating margin